As important as having quality content is, it’s equally as important at what time this content is being shared on social media. Every platform has different times and days that are best to post on. So what is the best time to upload your content on different platforms?
The answer all depends on which platform you are posting to. The timing also varies depending on the industry, audience and platform. In order to stay current, and ahead of the competition, you must post your content at the perfect time.
In these first set of infographics, you can see the best time to post your content across different social media networks in the United States. In the following infographics, you will see what the best global times to post are.
Although 11 AM – 1 PM is considered to be the best time of day to post on Instagram, the day of the week on which you post can change how much engagement you actually get. The highest engagement will always be on a Wednesday.
Why? It’s all in the audiences routine, and how it affects their scrolling behavior. During the mid-week day, more people then ever are on social media. The same goes for everyone following your Instagram account. Here are some additional insights about optimal post timing.
- Posting at 7:00 am from Wednesday to Friday generates some of the highest engagement — people usually check their phones right when they wake up.
- Posting from 10:00 am to 11:00 am during the weekdays also generates a lot of engagement — people usually check their phones during lunch or when they start to run out of mental energy toward the end of the work day.
- If you want to post on the weekends, post on Saturday around 10:00 am when people eat brunch or hang out with their friends. Especially do this if you are posting on a holiday.
Now, here are the optimal times to post for the highest global reach on each major platform.