CASE STUDY

OVERVIEW

Over the course of the calendar year, and through highly targeted media placement in the competitive Miami DMA, Summit Advertising was instrumental in helping Braman achieve a record breaking 10,000 vehicle sales year-to-date. The message for the Mini brand had to promote the truly unique features of the vehicles.

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WHAT WERE THE RESULTS?

How we made a difference
INCREASE IN VISITS42%
42%
INCREASE IN SALES39%
39%

CUSTOMER INFO

  • RETURNING
  • NEW

TRAFFIC INFO

  • PHONE CALLS
  • LEAD FORMS

HOW DID WE DO IT?

HOW WE GOT RESULTS
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2 - CREATE COMMERCIAL

We created a compelling commercial in line
with the campaign and the marketing KPI’s
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3 - MEDIA STRATEGY

After, we created the most appropriate media
strategy within the desired geographical area.
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4 - LAUNCH CAMPAIGN

Once everything was approved, we launched
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
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5 - ANALYZE & OPTIMIZE

We continuously kept our finger on the pulse
& optimized the media strategy based on the
ever changing marketplace.
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