Over the course of the calendar year, and through highly targeted media placement in the competitive Miami DMA, Summit Advertising was instrumental in helping Braman achieve a record breaking 10,000 vehicle sales year-to-date. The message for the Mini brand had to promote the truly unique features of the vehicles.
CASE STUDY
OVERVIEW
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WHAT WERE THE RESULTS?
How we made a difference
CUSTOMER INFO
- RETURNING
- NEW
- RETURNING
- NEW
TRAFFIC INFO
- PHONE CALLS
- LEAD FORMS
- PHONE CALLS
- LEAD FORMS
HOW DID WE DO IT?
HOW WE GOT RESULTS
1 - CAMPAIGN CONCEPT
We started with creating the concept for the promotional campaign based on specific objectives.
2 - CREATE COMMERCIAL
We created a compelling commercial in line
with the campaign and the marketing KPI’s
with the campaign and the marketing KPI’s
3 - MEDIA STRATEGY
After, we created the most appropriate media
strategy within the desired geographical area.
strategy within the desired geographical area.
4 - LAUNCH CAMPAIGN
Once everything was approved, we launched
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
5 - ANALYZE & OPTIMIZE
We continuously kept our finger on the pulse
& optimized the media strategy based on the
ever changing marketplace.
& optimized the media strategy based on the
ever changing marketplace.
6 - END OF CAMPAIGN
Once the campaign flight was finished we
reviewed the results with the client &
prepared the appropriate reports.
reviewed the results with the client &
prepared the appropriate reports.