Summit Advertising created relatable custom creative that spoke directly to the Hispanic community and featured local recognizable community-based talent. Hispanic consumers easily identified with the creative and significant growth was achieved, making the South Florida Hyundai market number one in the U.S. in sales.
OVERVIEW
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SOUTH FLORIDA HYUNDAI DEALERS
Hispanic Market
- Summit understood the local market and its nuances.
- They found a way to connect with the Hispanic community based on USPs
- Creative was developed specifically to this market, not repurposed Anglo versions
#1 IN U.S. SALES
CUSTOMER INFO
- RETURNING
- NEW
- RETURNING
- NEW
TRAFFIC INFO
- PHONE CALLS
- LEAD FORMS
- PHONE CALLS
- LEAD FORMS
TESTIMONIAL
WHAT DOES THE CLIENT HAVE TO SAY?

Frank Pena
President and Dealer Principal at Potamkin Hyundai