SUCCESS STORY

OVERVIEW

Summit Advertising created relatable custom creative that spoke directly to the Hispanic community and featured local recognizable community-based talent. Hispanic consumers easily identified with the creative and significant growth was achieved, making the South Florida Hyundai market number one in the U.S. in sales.

x

SOUTH FLORIDA HYUNDAI DEALERS

Hispanic Market
  • Summit understood the local market and its nuances.
  • They found a way to connect with the Hispanic community based on USPs
  • Creative was developed specifically to this market, not repurposed Anglo versions

#1 IN U.S. SALES

INCREASE IN VISITS59%
59%
INCREASE IN SALES47%
47%

CUSTOMER INFO

  • RETURNING
  • NEW

TRAFFIC INFO

  • PHONE CALLS
  • LEAD FORMS

TESTIMONIAL

WHAT DOES THE CLIENT HAVE TO SAY?

Frank Pena

President and Dealer Principal at Potamkin Hyundai

``We credit our relationship with Summit Advertising for being a major factor in South Florida Hyundai becoming number one in the U.S. for sales. Summit's ability to reach and communicate with the Hispanic community was a game-changer for us. It was impressive to see how they expanded our brand by understanding the local market and creatively educating this key demographic.``

Menu