CASE STUDY

OVERVIEW

Delray Honda is part of the Berkshire Hathaway Automotive Group. We provide all production services for this client on a monthly basis. From location shooting to providing green screen video service in our own studio, Summit has maintained production costs with a proven creative formula. The result? A cost efficient and consistent production process that has helped with our client’s bottom line.

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WHAT WERE THE RESULTS?

How we made a difference
INCREASE IN VISITS86%
86%
INCREASE IN SALES58%
58%

CUSTOMER INFO

  • RETURNING
  • NEW

TRAFFIC INFO

  • PHONE CALLS
  • LEAD FORMS

HOW DID WE DO IT?

HOW WE GOT RESULTS
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2 - CREATE COMMERCIAL

We created a compelling commercial in line
with the campaign and the marketing KPI’s
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3 - MEDIA STRATEGY

After, we created the most appropriate media
strategy within the desired geographical area.
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4 - LAUNCH CAMPAIGN

Once everything was approved, we launched
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
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5 - ANALYZE & OPTIMIZE

We continuously kept our finger on the pulse
& optimized the media strategy based on the
ever changing marketplace.
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