When marketing to Millennials, it’s important to show up on their newsfeed as often as possible. They make most purchasing decisions through digital advertisements. Considering the fact that they check their Facebook accounts an average of 23 times per day, this is where you want them to see your dealership ad. Especially when you have a promotion to push, ads on Facebook deliver the best ROI. The more times they see it, the more chances are they’ll inquire and come take a test drive.
The most important thing in digitally marketing to millennials is the quality of the images that are shared and used for the digital ads. Brands only have 1 chance to make a great impression, and that is especially important when that purchasing decision is a new car. It needs to be clear and be different then what all of your competitors are doing. Millennials are earning more money than ever before and they’re putting it right back into the U.S. economy. With an annual buying power of $200 billion, they are an immense force.
It’s time for smart marketers to learn more about this demographic’s behavior and start adapting their campaigns to target these new buyers. Millennials are obsessed with Facebook and log more than two to three hours a day on the social media platform. So, if you’re looking to market products or services to millennial customers, this is the best place to do it. Advertisers can then create highly personalized Facebook ads that are guaranteed to resonate with their target groupings.
A recent study commissioned by Adzooma found Millennials are increasingly purchasing from online ads. Adzooma co-founder and CEO, Rob Wass, also noted 43 percent of Millennials were more likely to buy from a sponsored social ad than any other social media targeting medium. This is nearly twice as much as those who said they would engage with a billboard or poster. Millennials don’t want to read about your brand, they want to see it.