The best way to know what your audience wants to see is to take a look at the analytics. This is a great way to know what your top performing posts are on Facebook & Instagram. On Facebook Page Insights, it will manually show the posts with the highest impressions, engagement and reach. Posts that have visual content at the very top perform 71% better than those that don’t.
On both platforms, the most important thing is to be posting content that is highly engaging. It is always a good idea to share content that will help and educate your audience. Polls and infographics are great because they are interactive and different. According to the 2020 Content Marketing Trends survey, marketers rated infographics among their top 3 effective types of content. It is a versatile tool that helps you achieve a variety of marketing goals, including.
SEO/Traffic: According to Lewis PR, image rich content gets 94% more views than content without any relevant images. They are great traffic boosters. Paid strategies can help you amplify your reach, but your ROI is found within the organic traffic. This will have long term benefits long after a post is published. A piece can gain traction over time and bring in steady traffic are then a year later.
Engagement: Infographics are terrific for garnering engagement, especially on social media. Posts with images garner 5-9 times as many shares, and 12 times more likes. The less of a social following you have, the more images will boost your brand and your reach.
Shareability: Social behavior is the main reason infographics are so popular. Visual content gets more shares, and the last few years we have seen all platforms push to support images, GIFS, and videos.
In conclusion, great content is an important asset. It has the ability to create positive experiences for your potential clients and compel them to want to do business with you time and time again. The key is that it’s consistent and high quality. This will 100% build your credibility, trust, and strenghthen your brand reputation.