CASE STUDY

OVERVIEW

As a preeminent American luxury brand, the Cadillac intender is a loyal consumer. We tailored our message to that buyer under the Braman umbrella. Over the course of the calendar year and through targeted media placement and creative messages that were on-point, Summit Advertising was instrumental in helping Braman achieve a record breaking 10,000 vehicle sales year to date.

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WHAT WERE THE RESULTS?

How we made a difference
INCREASE IN VISITS68%
68%
INCREASE IN SALES38%
38%

CUSTOMER INFO

  • RETURNING
  • NEW

TRAFFIC INFO

  • PHONE CALLS
  • LEAD FORMS

HOW DID WE DO IT?

HOW WE GOT RESULTS
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2 - CREATE COMMERCIAL

We created a compelling commercial in line
with the campaign and the marketing KPI’s
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3 - MEDIA STRATEGY

After, we created the most appropriate media
strategy within the desired geographical area.
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4 - LAUNCH CAMPAIGN

Once everything was approved, we launched
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
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5 - ANALYZE & OPTIMIZE

We continuously kept our finger on the pulse
& optimized the media strategy based on the
ever changing marketplace.
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