CASE STUDY

OVERVIEW

The ultimate driving machine requires the ultimate driving message. We help accomplish just that for our BMW client. Our message keyed in on vehicles that epitomize luxury performance. Over the course of the calendar year and through targeted media placement and creative messages that were on-point, Summit Advertising was instrumental in helping Braman achieve a record breaking 10,000 vehicle sales year-to-date.

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WHAT WERE THE RESULTS?

How we made a difference
INCREASE IN VISITS70%
70%
INCREASE IN SALES41%
41%

CUSTOMER INFO

  • RETURNING
  • NEW

TRAFFIC INFO

  • PHONE CALLS
  • LEAD FORMS

HOW DID WE DO IT?

HOW WE GOT RESULTS
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2 - CREATE COMMERCIAL

We created a compelling commercial in line
with the campaign and the marketing KPI’s
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3 - MEDIA STRATEGY

After, we created the most appropriate media
strategy within the desired geographical area.
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4 - LAUNCH CAMPAIGN

Once everything was approved, we launched
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
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5 - ANALYZE & OPTIMIZE

We continuously kept our finger on the pulse
& optimized the media strategy based on the
ever changing marketplace.
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