The ultimate driving machine requires the ultimate driving message. We help accomplish just that for our BMW client. Our message keyed in on vehicles that epitomize luxury performance. Over the course of the calendar year and through targeted media placement and creative messages that were on-point, Summit Advertising was instrumental in helping Braman achieve a record breaking 10,000 vehicle sales year-to-date.
CASE STUDY
OVERVIEW
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WHAT WERE THE RESULTS?
How we made a difference
CUSTOMER INFO
- RETURNING
- NEW
- RETURNING
- NEW
TRAFFIC INFO
- PHONE CALLS
- LEAD FORMS
- PHONE CALLS
- LEAD FORMS
HOW DID WE DO IT?
HOW WE GOT RESULTS
1 - CAMPAIGN CONCEPT
We started with creating the concept for the promotional campaign based on specific objectives.
2 - CREATE COMMERCIAL
We created a compelling commercial in line
with the campaign and the marketing KPI’s
with the campaign and the marketing KPI’s
3 - MEDIA STRATEGY
After, we created the most appropriate media
strategy within the desired geographical area.
strategy within the desired geographical area.
4 - LAUNCH CAMPAIGN
Once everything was approved, we launched
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
5 - ANALYZE & OPTIMIZE
We continuously kept our finger on the pulse
& optimized the media strategy based on the
ever changing marketplace.
& optimized the media strategy based on the
ever changing marketplace.
6 - END OF CAMPAIGN
Once the campaign flight was finished we
reviewed the results with the client &
prepared the appropriate reports.
reviewed the results with the client &
prepared the appropriate reports.