Since our relationship with the recently formed Acura of Central Florida, we have orchestrated a proven media plan in the Orlando, Florida market that has pushed the needle in sales, both in new car as well as pre-owned vehicles. Consistent lease offers on Acura’s best-selling TLX and RDX models every month has been paramount to CFL Acura’s success.
CASE STUDY
OVERVIEW
x
WHAT WERE THE RESULTS?
How we made a difference
CUSTOMER INFO
- RETURNING
- NEW
- RETURNING
- NEW
TRAFFIC INFO
- PHONE CALLS
- LEAD FORMS
- PHONE CALLS
- LEAD FORMS
HOW DID WE DO IT?
HOW WE GOT RESULTS
1 - CAMPAIGN CONCEPT
We started with creating the concept for the promotional campaign based on specific objectives.
2 - CREATE COMMERCIAL
We created a compelling commercial in line
with the campaign and the marketing KPI’s
with the campaign and the marketing KPI’s
3 - MEDIA STRATEGY
After, we created the most appropriate media
strategy within the desired geographical area.
strategy within the desired geographical area.
4 - LAUNCH CAMPAIGN
Once everything was approved, we launched
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
5 - ANALYZE & OPTIMIZE
We continuously kept our finger on the pulse
& optimized the media strategy based on the
ever changing marketplace.
& optimized the media strategy based on the
ever changing marketplace.
6 - END OF CAMPAIGN
Once the campaign flight was finished we
reviewed the results with the client &
prepared the appropriate reports.
reviewed the results with the client &
prepared the appropriate reports.