CASE STUDY

OVERVIEW

Since our relationship with the recently formed Acura of Central Florida, we have orchestrated a proven media plan in the Orlando, Florida market that has pushed the needle in sales, both in new car as well as pre-owned vehicles. Consistent lease offers on Acura’s best-selling TLX and RDX models every month has been paramount to CFL Acura’s success.

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WHAT WERE THE RESULTS?

How we made a difference
INCREASE IN VISITS73%
73%
INCREASE IN SALES32%
32%

CUSTOMER INFO

  • RETURNING
  • NEW

TRAFFIC INFO

  • PHONE CALLS
  • LEAD FORMS

HOW DID WE DO IT?

HOW WE GOT RESULTS
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2 - CREATE COMMERCIAL

We created a compelling commercial in line
with the campaign and the marketing KPI’s
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3 - MEDIA STRATEGY

After, we created the most appropriate media
strategy within the desired geographical area.
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4 - LAUNCH CAMPAIGN

Once everything was approved, we launched
the campaign through various mediums, like
broadcast, OTT, digital video, etc.
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5 - ANALYZE & OPTIMIZE

We continuously kept our finger on the pulse
& optimized the media strategy based on the
ever changing marketplace.
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